StoryInColor
2010s-present

Jen Atkin

The stylist who built a beauty brand out of celebrity styling

Jen Atkin became one of the most recognised hairstylists in the Instagram era by styling the Kardashians, the Hadids, and a long list of editorial and red-carpet clients. She turned the visibility into Ouai, the haircare and product line she founded in 2016, and into a wider influence on what red-carpet hair has looked like through the last decade. Her signature is texture and movement rather than rigid structure.

See Jen Atkin’s signature cuts on your own face

Upload one selfie and Hairstyle Analysis renders eight cuts directly on your face, including the kind of layered, fringed, and wave-led shapes Jen Atkin is known for. Skip the guesswork about what would suit you. $4.99 one-time, no subscription.

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Signature looks

  1. Sleek low pony

    The pulled-back, glassy low ponytail with a centre or deep side part that became a red-carpet default through the late 2010s. Atkin made it the going alternative to volumised blowouts.

    Flatters an oval faceFlatters a heart-shaped face

  2. Wavy effortless lob

    A collarbone-length cut with soft beachy waves, often air-dried or tousled rather than tightly curled. The look that defined casual celebrity hair in the mid-2010s.

    Flatters a round faceFlatters a square faceFlatters an oval face

  3. Textured top knot

    A loose, deliberately undone bun pulled up off the neck with face-framing pieces left out. The styling answer to the question of what to do with mid-length hair on a hot day.

    Flatters an oval faceFlatters a long (oblong) face

Notable clients

  • Kim Kardashian
  • Gigi Hadid
  • Bella Hadid
  • Khloé Kardashian
  • Chrissy Teigen

Why their work matters

Atkin's influence has been to normalise an undone, lived-in finish at the red-carpet level. Through Ouai's product line and her social-media following, the texture-led approach she developed for clients reached salons and bathrooms everywhere. The sleek low pony and the wavy lob are now styling defaults rather than statements, and Atkin's work is most of the reason.

Try Jen Atkin’s signature looks on your face

Hairstyle Analysis renders eight cuts directly onto a selfie of you, including the layered, fringed, and wave-led shapes Jen Atkin has built a career around. See which signature suits your features before you book a chair.

Run a Hairstyle Analysis

$4.99 one-time, no subscription.

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