StoryInColor
1990s-present

Kate Moss

The grunge-supermodel who never went away

Kate Moss broke through in 1993 as the face of Calvin Klein's controversial heroin-chic campaigns. Where her supermodel predecessors had been tall, statuesque, and overtly glamorous, Moss arrived 5'7", waifish, and with a deliberately undone quality that signalled a complete generational shift. Her partnership with Calvin Klein, Burberry, and Topshop across thirty years has made her one of the most photographed women in fashion history. Her hair (messy bedhead waves, the grown-out fringe, the deliberate dishevelment) remains an active reference for editorial undone styling.

Face shape: Heart (see flattering cuts)

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Signature looks

  1. The Croydon bedhead

    Long, slept-in, deliberately undone hair with a soft side or middle part, no styling product visible. The early-90s Calvin Klein look and the foundation of grunge styling.

    Flatters a heart-shaped faceFlatters an oval faceFlatters a diamond face

  2. Long blunt with fringe

    Long blonde hair with blunt-cut ends and a soft full fringe grown out to brow level. Her mid-2000s look and one of the longest-running iterations of a grown-out fringe in editorial styling.

    Flatters a heart-shaped faceFlatters an oval faceFlatters a long (oblong) face

  3. Sleek slick-back

    All hair pulled sharply back from a clean middle part into a low knot or low pony. Moss's red-carpet default since the late 2010s.

    Flatters a heart-shaped faceFlatters a diamond faceFlatters an oval face

Fashion signatures

  • Low-rise denim and slip skirts
  • Vintage band tees and oversized blazers
  • The grown-out fringe
  • Smudged eyeliner and nude lip
  • Layered necklaces, vintage pieces

Why their style endures

Moss is widely credited as the supermodel who broke the early-1990s mould and ushered in the grunge-era aesthetic that dominated the second half of the decade. Her early CK campaigns are taught in fashion-marketing courses as inflection points. The undone-hair-and-eyeliner register she defined remains one of the most-imitated editorial styling languages, particularly in British and Eastern European fashion publishing. Moss's continued visibility (recent Saint Laurent campaigns, Burberry partnerships, Topshop collaborations) has kept her aesthetic continuously updated rather than frozen in the 1990s.

Try Kate Moss’s hair on your face

Hairstyle Analysis renders eight cuts directly onto a selfie of you, including the shapes Kate Moss is most associated with. See which signature suits your features before any salon visit.

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$4.99 one-time, no subscription.

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