StoryInColor
2010s-present

Hailey Bieber

The model who turned a haircut into a beauty brand

Hailey Bieber's slicked-back bun and her low-maintenance everyday styling shaped one of the most-copied beauty aesthetics of the early 2020s. The clean girl look, anchored on her hair, brows, and minimal makeup, fed directly into Rhode, the skincare line she founded in 2022. Her signature is restraint: small choices made carefully, repeated consistently, photographed constantly.

Face shape: Oval (see flattering cuts)

See Hailey Bieber’s hair on your own face

Upload one selfie and Hairstyle Analysis renders eight cuts directly on your face, including the shapes Hailey Bieber is most associated with. Skip the guesswork. $4.99 one-time, no subscription.

Try Hairstyle Analysis

Signature looks

  1. Slicked-back low bun

    Hair pulled completely flat and gathered into a low bun at the nape, often with a centre part. The single shape most associated with the clean-girl aesthetic she anchored.

    Flatters an oval faceFlatters a heart-shaped face

  2. Wet-look slicked-back ponytail

    A long, glassy, completely flat ponytail with no fringe or face-framing. The red-carpet version of her everyday hair.

    Flatters an oval face

  3. Wavy collarbone-length cut

    A lob with soft waves through the lengths, worn between her sleeker styling swings. A 2010s-into-2020s shape kept current with deliberate styling.

    Flatters an oval faceFlatters a square face

Fashion signatures

  • Oversized blazers with biker shorts
  • Slip dresses and dad sneakers
  • Cropped sweatshirts with sweats
  • Wide-leg jeans (90s revival)
  • Glazed donut nails

Why their style endures

Bieber's contribution has been to define the off-duty look that anchored the early 2020s. The slicked bun has become the most-copied hair look of the period, the glazed donut nails turned a single manicure into a global trend, and the wider clean-girl aesthetic her styling helped define is now the dominant Instagram look for a generation. Rhode is the commercial extension of that aesthetic, and it is moving in the same direction.

Try Hailey Bieber’s hair on your face

Hairstyle Analysis renders eight cuts directly onto a selfie of you, including the shapes Hailey Bieber is most associated with. See which signature suits your features before any salon visit.

Run a Hairstyle Analysis

$4.99 one-time, no subscription.

More style icons